They Laughed When I Launched the Hitting Performance Lab & Starting Lineup Store, But When I Uncovered The Truth...

This is where Bill Nye the Science Guy meets Babe Ruth.  We take human movement principles, validated by REAL science, NOT because-I-said-so "bro-science", and apply them to hitting a ball. Because "opinions" ARE NOT facts.

And the hitting aids we use with our hitters MUST follow the same rules in sculpting their swings.  Otherwise, they're worthless.

David & Goliath...in the old Biblical story, everyone agrees that Goliath should have crushed David.  But what people don't see was that David was an expert marksman with a slingshot.  David never had to go toe-toe with Goliath.  Why would he?!  David was outmatched in strength and size!  But what David had on Goliath was a better technical skill that outmatched the giant's size and strength.  And that's what the Hitting Performance Lab and the products you'll discover at The Starting Lineup Store are all about!  


My Name is Joey Myers, and I'm the founder of the Hitting Performance Lab & Joey Myers - The Starting Lineup StoreThe Starting Lineup Store.  I played 4 years of Division-1 baseball at Fresno State from 2000-2003. I’m a member of the American Baseball Coaches Association (ABCA), the International Youth and Conditioning Association (IYCA), and the Society for American Baseball Research (SABR).  I’m also partnered with the Positive Coaching Alliance (PCA). I’m a certified Youth Fitness Specialist (YFS) through the International Youth Conditioning Association (IYCA), Corrective Exercise Specialist (CES) through the National Academy of Sports Medicine (NASM), and Vinyasa yoga instructor...AND, I’m also certified in the Functional Muscle Screen (FMS).

I've spent 13+ years in the corrective fitness field, and have a passionate curiosity to help other players - just like yours - dramatically improve performance through the science of human movement.

But it wasn’t so long ago that I was just as frustrated as your hitters are now. The stats I accumulated in my four years of Division One baseball at Fresno State (2000-2003) were completely sub-par: .250 AVG, 9 homers, and 40 RBIs I’m sure you’ll agree that these aren’t exactly impressive stats. 

  • I DON'T analyze thousands of hours of video footage.  
  • I DON'T spend 16 hours a day doing hitting lessons.  
  • I DON'T even have 30+ years of coaching experience!
What I've found is that playing resumes don't mean a DARN THING in the coaching world.  They may get you the job.  But it's results that count.  Results with real hitters.  Here are a handful of my hitters getting results:
  • 98-lb 11yo hitting the ball 300-feet, multiple times,
  • 95-pounder hitting their first dinger over 270-feet? (this is actually the brother of the above hitter but 2 years younger),
  • 115-lb 11yo not only hitting the ball 300-feet multiple times, but hitting over 40 homers in one season…to ALL fields,
  • 66-lb 11yo hitting the ball over 180-feet, and...
  • A 115-lb 13yo hitting the ball 330-feet.
The bottom line is this... It's NOT how you study, but what you study that counts. We apply human movement principles that are validated by REAL science to hitting a ball.  Physicists...Biologists...Bio-mechanical Engineers...and Body Workers.  Like Gravity, the rules to human movement NEVER change and remain constant.
“As to the methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” – RALPH WALDO EMERSON

And the hitting aids we use with our hitters MUST follow the same rules in sculpting their swings.  Otherwise, they're worthless.  Make sure that you're helping hitters swing smarter by moving better. 

- The Starting Lineup Store